3 Days of Genius Insights from THE Conference on Marketing, Feb 4-6th 2008
Throughout the year, professionals all over the world travel to conferences in search of that perfect conference experience. For me this usually means: a mix of inspiration combined with cocktail receptions, a dash of new genius, interesting attendees, a hotel room with a water view and lots of free good eats. Although most conferences miss the mark with this perfect balance, last week’s conference on Marketing hosted by the Institute for International Research achieved that magical recipe for conference success.
In the spirit of sharing the insights gained I have decided to pass it forward and have listed below my top 10 “take aways” from the conference.
Enjoy the Lessons!
- “Behave Boldly! Unleash Innovation through Inspiration and create a personal manifesto” – Andy Stefanovich http://www.lookatmorestuff.com
- Green tip: Visit http://www.freecycle.org/: It’s a grassroots site which allows people to give and get stuff for free in their own towns. – Meg Garlinghouse, Director for Good, Yahoo!
- When creating communities through online technologies be sure to remember users want to: show off, share, debate, learn and mobilize – Chris Barry, Sundance Channel http://www.sundancechannel.com/thegreen
- Best networking tip: “Go up to someone you do not know and ask “what is your passion?” Networking is about building personal relationships. Share your story – great stories transport emotions. – Keith Ferrazzi, author of never eat alone http://ferrazzigreenlight.com/
- Recommended reading tip : Stumbling on Happiness by Daniel Gilbert recommended by Futurist, Andrew Zolli http://www.poptech.com
- Patience is key to achieve true greatness. Embrace the cezzanian perspective. – Malcolm Gladwell author of Blink http://gladwell.typepad.com
- Create and maintain a portfolio of ideas and create the space for ideas to grow and breed over time and not over night. – Malcolm Gladwell,
- It’s no longer about the branding. It’s more about design, innovation and creating new stories worth talking about. – Seth Godin http://sethgodin.typepad.com
- Sleep is powerful! Being refreshed is key to achieving genius. – Arianna Huffington
- Instead of viewing politics from the left or the right it should be viewed from the right and wrong. – Arianna Huffington http://huffingtonpost.com
Some of you may think some of these insights are common sense but as my mother used to say “ common sense is an uncommon gift.
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